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I just tried the following route - EWR->DES->SFO on 6/10 and returning on 6/18 via the same route back. The price each way was ~$420 (which included 2 layovers).

I priced out EWR->SFO and United/Continental had a direct flight for $369. Maybe I'm the aberration but I think NYT should have done a few more case studies before publishing their results.

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I think you got it backwards. The trick works when you're ending your trip in a hub -- you take the first leg, but skip the connection.

So, for example, say you're trying to fly to Chicago (ORD). The article's point is that it may be cheaper to buy an EWR-ORD-STL ticket, because there's actually more price competition when flying to St. Louis.

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