Google’s Marissa Mayer Checks-in On Latitude, Social And Local
blogs.forbes.com
blogs.forbes.com
Why wade in after Foursquare and Facebook in to Check-Ins especially when it is fast being phased out, rejected as smartphones gets adopted by the masses?
Google can really drive location adoption and awareness if they wanted to. Jumping in to a niche, and that too one that has the broader public shying away from, is that the smart thing to do?
By developing a location aware service they can target you with relevant ads from services in your proximity.
The creation of a social networking service would allow this -- though I think its too late for google. What they should do is build the engine that facebook then uses to deliver the ads to their users, then rev-share...
In the mobile space, the ways to add "incredible value" to the user are only just being conceived. Sure adding the location data silo to apps is a plus. And it seems the entire planet is fixated on social. But I don't see businesses competing for my business in any significant way inside the same app...yet.