Imitation With Innovation Reduces Risk in Startups

Imitating your industry leaders is a great way to position yourself among the smaller competition you face in your market.

Tech companies can follow Apple or Google's example even though they may not have to same resources they do, but everyone can set aside an hour a day to spend working on their own projects.

Every business can make their experience more enjoyable for their customers by adding TV's or games of some kind while people wait.

The point is, if you see someone doing something that is working for them, why wouldn't you do it too?