Exactly. Politics are nuanced. Nothing is clear cut. When you are a business the effect of your decisions grow exponentially with your scale. For you it might be a political decision not to eat meat, or it might be a personal decision because you simply don’t like the taste of meat. A business doesn’t have this luxury if it pervades through many peoples lives.

Not everything a business does is political, but when a business chooses to remain apolitical on an issue which effect the lives of other people—especially those who work for the business or who’s lives are affected by the customers or the product of that business—they are making a political decision. And more often then not a rather poor one.