Sounds like consumers exercising the power of their spending.
The one person I know that felt put in this position, due to his lifestyle business, felt pressured by competitors to aim his thoughts, not by his customers. He only faced pushback when his thoughts, that his customers hadn’t asked for, came off as selfish and tone deaf. He shot himself in the foot.
Do you remember when Chic-Fil-A was getting boycotted and harassed for the owner's donations to evil homophobic charities? Those charities were The Salvation Army and the Fellowship of Christian Athletes. Seriously, that's who it was. The Salvation Army and youth sports. Not exactly top of anyone sane's list of "problematic" charities. Chic-Fil-A caved.
Every few weeks I see blue check Twitter going after some nobody to get them banned, but I don't keep track of those things.
(Also, they are neither homophobic nor anti-homeless)
It's worth noting that the company's official policy was and is to allow people to stay as long as they like without making a purchase, and that witnesses to the event described white people in the store doing exactly that at the same time the black man was arrested.
Instead they closed 8,000 stores and put their employees through critical race theory inspired implicit bias training.
My purchasing power says otherwise. I'll take my business to the company that sticks to its job and doesn't preach at me.
With the present-day monopolies/oligopolies it's different. If your financial well-being directly depends on Google listing your site, and Visa/MasterCard processing your payment, they can de-facto decide what is acceptable and what's not. And to force you to pretend that you share their views under a penalty of completely destroying your business.