I was under the impression that lockdowns increased instrument sales, especially guitars [1]. guitarcenter.com seems to have online sales but it's not designed to preferably sell online, it seems. And somewhat neglected? For example, Fender link from New Arrivals page gives 404 [2].

COVID really increased the rate of change for everything. Companies playing online first saw the boost, while companies doing it as if 30 years ago failed fast.

[1] Lee from Andertons was telling lockdowns are nothing to complain about, bussiness wise.

[2] https://www.guitarcenter.com/Fender-American-Pro-II-Guitars-...