DoorDash and Airbnb prove corporate giants can scale in small towns
axios.com
axios.com
AirBNB is helping city dwellers escape their tiny apartments.
Delivery companies are benefiting from me being temporarily okay throwing 30% of an order into tips and fees.
This will pass.
ADDED: That said, the fact that self-contained rural properties are pretty popular at the moment doesn't mean that a business that depends on people traveling is necessarily doing great.
In my experience, both personal and relative to my country, kicking out AirBNB from cities has helped people escaping from their tiny apartments because a lot more apartments have returned back on the regular mid/long term rental market.
DoorDash doesn't provide any food-related service except being in between the restaurant/customer and the restaurant/delivery person.
While credit card processors are involved in the transaction between the customer and restaurant, they are not a middleman to the transaction because they don't bring the parties together; the parties or a third party does that.
Additionally, credit card processors provide services to both sides of the transaction: they provide non-cash payment collection services to restaurants, and they provide customers a means to pay for things without immediately exchanging cash or other assets.
That company?
The company that, when you call restaurants, they’ll ask you not to use because it’s so expensive for them that they’re losing money on the already thin margins of food sales?
That one can scale?
I believe it can scale, sure. But some company that only takes 5-10% cut will some day eat its lunch, I hope.
I like reasonably priced food.
There would probably be more benefit in having small sets of delivery drivers for all deliveries and all businesses in a small, square mile or 3, area; and probably something that isn’t trying to power a whole country’s purchasing habits.
Pizza is a really high margin business. From this article [0]:
> Consider the ingredients – flour, yeast, water, sauce, cheese and toppings. None of these are expensive, particularly when purchased wholesale. To build a small cheese pizza the cheese is the most expensive ingredient at $0.60, with the dough adding about $0.24 and the sauce $0.05. That adds up to $0.89 for a basic cheese pizza that could be sold for many times that amount. [...] One estimate of the cost of a meat pizza with pepperoni and sausage is $1.90 for food costs and an average retail cost of $14.00, which translates to a 636 percent markup.
[0] https://smallbusiness.chron.com/much-profit-margin-pizza-621...
In Italy pizza costs a third of that
On deliveroo, 7-9 euros for something that’s easily 3x higher quality and taste than in the US
https://deliveroo.it/it/menu/firenze/bellosguardo/pizzeria-o...
https://deliveroo.it/it/menu/firenze/bellosguardo/pizzeria-o...
You will find a great variety of pizza sizes, from the giants to the tiny, I for example prefer smaller pizzas, I don't like feeling bloated after eating a big one, but the price is always the same (more or less, you can pay 15 euros for a pizza in Italy, but it's not the norm )
If you refer to the fact that pizza is usually shared in US, we have a different kind of pizza for that, it's called pizza al taglio (sliced pizza, but it's not really the same thing) and you can have an entire pan for 12-18 euros, but at least 4-5 people can feed on it and you can have different toppings
For traditional toppings like mushrooms, pepperoni, sausages or anchovies add something between 0.5 and 1.5 euros.
That's for a take out or a delivery (it might sound strange but pizza being delivered costs a little bit less per sé, because it's considered of a lower quality, pizza should be eaten fresh from the oven, but add the delivery fee and the prices are more or less the same)
If you sit at a restaurant, it's usually a couple euros more.
And I'm talking about the prices I actually pay in Rome, in the city centre, I live at 5 minutes walking distance from the Colosseum.
Secondly, pizzas in the US tend to be larger than pizzas in Italy.
We were talking retail prices though.
Also, we don't pay mandatory tips at the restaurant
Pizza size is a function of cooking then uniformly, large pizzas are considered a bit tacky here (not judging anybody, just trying to explain why pizza in Italy is smaller, it's actually a feature)
DoorDash got a lot of bump from the fact that they were booted and scaled for online operation as the pandemic hit--they were the only option for delivery for a lot of restaurants for quite a while.
This has changed.
Restaurants are realizing that controlling the delivery experience is worth profit. They can sign up with an online ordering website service for far less than DoorDash. If they have their own drivers, they can control the quality and timing (make a batch of <n> orders all together and send the driver out).
> Airbnb's top 10 cities — London, New York, Paris, Los Angeles, Rome, Barcelona, Tokyo, Toronto, San Diego and Lisbon — collectively account for only 11.9% of Airbnb's revenues, and no city has more than 2.5% of Airbnb's total market.
I mean, all that proves is that AirBnB is in a lot of cities.
An IPO is a sale of equity. DoorDash and AirBnB wouldn't be going public if they really believed this rush to suburbs and smaller urban areas were sustainable and accretive to long-term profit.
Either the pandemic goes away and they go back to business as usual, or it doesn't and the economy gets a lot worse. In both cases, this moment is potentially the best it's gonna get for DoorDash and AirBnB, and an IPO is a way to hedge against that.
AirBnB and DoorDash are in completely different scenarios: one has massive labour force issues, the other is a digital service, the pandemic has nearly killed AirBnB while it's been a boon for DoorDash.
AirBnB is pushing through with a regularly planned IPO, DoorDash is probably being more opportunistic.