Tweak, don't pivot: how we solved our product's identity crisis
blog.handcraft.com
blog.handcraft.com
The correct answer for that client was "If you want to host that site with us, the URL will be X and it will cost you Y per month."
Chances are they just wanted free hosting, but if they didn't, you've got more income and an additional revenue model. Without much work.
I'd definitely love to speak with you - s@bushi.do, lemme know if you have a chance to chat.