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Aliexpress looks and feels similar to Wish though.

Not like comparing s3 to dropbox

The power of a brand name though. Wish is memorable.

Wish is number 6 on Shopping App Chart and Aliexpress is at 30 or so. It’s more popular but Aliexpress barely does any marketing in the US AFAIK

Anecdotally, I've always used my laptop when shopping on AliExpress, but always used my phone for Wish.

Wish also has a huge ad spend on Facebook and Instagram driving app downloads. I see at least 10x more ads for Wish than AliExpress.