There are a large number of existing, deployable technologies that have a positive ROI, but we just dont use them. (Everything on the left side of the graph)
> The first curve from ten years ago wasn’t perfect. It vastly underestimated how quickly technology costs would fall for renewable-energy sources like batteries, LED lighting, wind turbines, and solar photovoltaic panels
[1]: https://www.mckinsey.com/~/media/McKinsey/About%20Us/McKinse...
on https://www.mckinsey.com/about-us/new-at-mckinsey-blog/a-rev...