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It can be used as an easy PR move to shine a spotlight on some group specific issues, like prostate cancer or breast cancer or etc.

It doesn't have to be negative 'we demand stuff for our group' day.

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Yes. Two things might be conflated: innate attribute (ie, biological gender) and awareness (ie, type of cancer). A mother's day#, aunt's day, or a men's day seems to subtly poke at how a group is taken for granted; that doesn't mean they need a day or special help.

I get every PR means can help as part of a holistic strategy for awareness.

# Maybe mostly commercial inventions.

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