It feels like a benevolent phishing scheme.
That's why I find it rich that Google groups this under "page experience signals".
This is the ugly side of market dominance.
Google is entitled to have the opinion that AMP improves page experience.
But without competition, there is no loss of market share to give them the "this sucks" signal.
So the world has to wait for Google to degrade to the point that a new competitor starts to eat their market share.
What does the world have to wait for? The world is who chooses when a competitor starts to eat their market share.
DuckDuckGo isn't fabulous either but it is faster to retry in Google from DDG than the other way around so it is my default search engine now.
I wonder: why is it soooo hard - for both DDG and Google to just respect + or "" or the verbatim option in Googles case?
Because an empty set is far more valuable to me than a rich set of irrelevant results?
(Lately it seems I've been assigned to an experiment that has slightly better results and also shows me the context they think are relevant in the results page. That helps immensely, but of course I have no way to get that to stick :-/ )
PS: If anyone wants a billion dollar idea, recreate Google from before the DoubleClick acquisition: contextual ads, relevant results. Because that spot is empty, and given Moores law, the fact that the original PageRank patent has expired and more it should cost a tenth today vs then. Also Google seems to be collapsing under their own weight so there's less chance they manage to catch up.
PPS: I'd pay 10USD a month and accept contextual ads on top of that to get back something like old Google.
I think what might work better is an unweighted filter. A google style search engine filters out all tom yum recipes below a certain quality or all health sites below a certain credibility level. And then it tosses you a random one. Google tries to make a one size fits all engine, so it's doing very poorly in many of these. But Bing/DDG isn't faring much better. Stack Overflow and wikis are basically just search engine plugins