Our freedoms are at stake, and this should be our rallying point.
The iPhone is a general purpose computer (email, photos, dating, payments, reminders, docs, web, games, etc.) and computer manufacturers should not be allowed to control the only means to run software on computers they sell.
This is less drastic than breaking the company up into constituent parts. But honestly we ought to also be asking ourselves why a computer manufacturer gets to be a film studio and distribution chain.