Instead, this sounds more like what my girlfriend uses "The Office" as: TV that you're so comfortable with you like to have it on when you're doing other things and not actually watching TV.
Personally, I think it's some kind of avoidance behavior and not something that should be encouraged. I'll admit I haven't read the article though, because I am constitutionally opposed to learning about shows that show Americans going to Paris and wearing berets.
[0] https://www.youtube.com/watch?v=3rDjPLvOShM