Haven't seen this before, an actual figure rather than 'these big names' (and you have no idea if it's just some small team somewhere for some toy test/demo, or a significant piece of the whole organisation's puzzle).
I'm (just idly) curious what number you waited for (assuming you did) before making that public. Because, and obviously it'll vary a bit for different people, there's going to be some number below which it has negative impact, not just (probably some other, with a 'meh' range between, number) above which it has the positive impact that is it's raison d'être.