Apple was routinely criticized for years for not doing more things. Why don’t they have more models? Why doesn’t their software have infrequently-used features X and Y? Why aren’t there a million levers and dials so I can customize my machine?

It’s because they were whole-assing one thing.

I haven’t been keeping track, but I think it’s true that the breadth of their product line is bigger or nearly as big as it has ever been, and certainly much bigger than 10 years ago. They got there organically over the last 20 years, instead of developing shovelware.