Do you also question whether Ebay is a "tech" company?
Don't underestimate the cost of customer support (on both ends), dispute resolution, ...
Salesforce isn't suddenly an old school manufacturing business just because they have a customer success team.
Yes.
is cme group a tech company? it is literally marketplace technology. eurex and xetra, nasdaq, nyse, bats, lse all those guys as well.
if you want to go a bit further, jpm, morgan stanley, goldman, barclays and so on are also tech companies, since they're one layer over all these marketplace tech companies, but with their own internal marketplace technology on top of it.
anyway, it's all very silly and meaningless categorization.
But I find the zero marginal cost qualification useful. These companies are fundamentally different than companies that are further out on the marginal cost spectrum.
Take for example CME, NYSE, Nasdaq, etc. Pure zero marginal cost. Virtually unassailable positions for the marketplace niches they dominate.
Then compare that to JPM, Morgan Stanley, Goldman (farther down the spectrum). While they do offer software products in trading, retail, etc...they also offer lots of high touch, high human cost investment banking services. Not the same thing.
It doesn't really matter if you IPO with JPM or Goldman. The bank will make lots of fees but it will be proportional to their man hours worked. No obvious winner.
By this definition, you could say they do some tech, some old school professional services.
As a "tech worker," I find this useful when examining which employers to work for. It determines how much leverage I can have in affecting my employers business. Far and away, the best jobs I've had are at companies on the extreme end of the zero marginal cost spectrum (pure tech, by this definition).
To use banking as an example, you can go from zero to $1B quite quickly in the software (zero marginal "tech") side of the business. Look at SoFi or Plaid.
Meanwhile, on the old school professional services side, imagine how hard it would be to get to $1B there.
I would like to subscribe to your newsletter. (Serious)
To note, it feels like 'tech company' is a bit ambiguous these days and doesn't necessarily have great clarity.
Is Expedia a tech company?
* a car company makes cars that it sells to consumers or other businesses
* a tortilla company makes tortillas that it sells to consumers or other businesses
* a chip fabrication company makes chips that it ...
... you see where I'm going with this?
* a tech company is a company that makes technology that it sells to consumers and other businesses.
Amazon is a tech company, but only because of AWS, not the marketplace or its own retail operations.
AirBnB is not a tech company. Neither is Ebay.
Maybe we need a new term like "tech-dependent company" to describe most of what are currently termed "tech companies".
Kindle. Firestick. Echo / Echo glasses/earbuds/wearables. Delivery drone (prototypes). Luna controller. The new AZ1 chip inside Echos. They own Ring (doorbells) and Eero Wi-Fi routers.
They custom design[1] their own internal routers, chips, storage and compute servers and network cards, they own Annapurna.
[1] https://www.geekwire.com/2017/amazon-web-services-secret-wea...
pffft. Robot roles for their warehouses is a distinctly bounded and rather small "marketplace". Kindle sales likely outnumber this by at least 3 orders of magnitude. Not to mention Alexa technologies.
And then there's that "Amazon doesn't make anything" claim so neatly demolished by jodrellbank.
Traditionally, the business world has qualified tech companies as those which primarily function via zero marginal cost distribution provided by software and the internet.
If Airbnb and Ebay aren't tech companies, then neither are Google and Facebook. All four are marketplaces (Google and Facebook are advertising marketplaces at their core).
Saas and marketplaces are the most solidly "tech" businesses that exist by the textbook definition. They fully take advantage of zero marginal cost distribution.
Apple is clearly a tech company since they conduct tons of activities that are zero marginal cost (iOS, MacOS, App Stores, AppleTV, Apple Music, Apple News, Logic Pro, iCloud storage, etc. etc.)
However if you remove the software part of their business, then they'd be a commodity phone company, and valued by Wall Street in the same way TV manufacturers are (ie. like Samsung, with a PE ratio roughly half that of Apple).
The higher value and differentiation is mostly derived from the software (an OLED screen with a processor attached isn't high margin otherwise--see Samsung's margins). Hence why "software is eating the world."
Airbnb has made some non-trivial open source contributions that I'm aware of at least. There's a very popular eslint style guide based on their internal policies and they've also created an svg animation library (the name eludes me) which is popular with designers as it accepts Adobe AE as input.
No, their product is their booking service.
The technology is capital (means of production), not product.