Initial hype. Then abuse and overuse. Disillusionment. Decline. At some point people will finally figure out what OOP is all about by looking up decades' old works and youtube videos (if youtube is still available) and hopefully will learn to integrate it.
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A discussion with a dev recently when I started refactoring his PR with him and started pulling business logic from services into model.
Dev: "NOOO!!! You can't do this!!!"
Me: "But why?"
"You can't put code in model. Model is for fields and getters and setters only and business logic belongs in business services"
Me: "Why?"
Dev: blank stare... (imagined, this was over zoom)
Me: "So... why do you bother with having fields private if you plan to have public getters and setters for everything?"
Dev: blank stare
Me: "Isn't object oriented programming about having logic alongside the data rather than separate? Isn't it about modeling operations that act on the data to limit exposure to internal state?"
Dev: blank stare
Me: sigh...