Some points of my view having just bought some stocks:
- reasonable but ambitious long term plans to increase the worlds battery production to insane new levels
- thereby doing actually something against climate change, like no other company
- thereby having the chance do get in serious competition with the largest energy companies in the world (oil/gas)
- long term plans to decrease the disadvantages of weight, cost and size of their current main disadvantage, batteries
- they are nailing energy effiency in their cars
- Full self driving beta is rolling out. No manufacturer is improving their already sold car like tesla does. This is key for me
- they feel like the apple of energy
- cybertruck looks awesome, thats a bold move for such a player
- battery wall, solar roof and tesla car are an insanely harmonic product for many places in the world
- using a tesla supercharger? Imagine Volkswagen getting a part each time you refill your car
- they innovate not just to show of on some event but to include it in their mass production
- they commit to public long term plans
- their non-marketing works. I mean come on, he shoot a tesla into space