From the blog post:

  > Twitter is full of interesting and influential people sharing
  > thoughts and having public conversations. And they’re all
  > accessible - just 280 characters away.

Yes! Yes! Marketing has changed 1000% since the Dark ages! People forget that you can now marketing your product effortlessly and completely for free to everyone in the world. No more complaining that "my awesome product failed because no one knows about it" -- just press that Tweet button and you're on!