At the same time, technology offers some solutions to this like ssl certificates.
Perhaps there is a business model for bespoke extended validation ssl certs where, for example, they are tied to a physical address.
Perhaps there is a business model for bespoke extended validation ssl certs where, for example, they are tied to a physical address.
Not that there’s a better solution yet, but technical solutions like SSL certificates still boil down to trust, and in whom you place your.
I guess my point is that that human trust is so pervasive and fundamental that there are diminishing returns to eliminating it.
What will always remain in style I think is accountability. So trust, but have supply chain integrity such that you know who it is that you're trusting and who is responsible when things go wrong.