Maybe they’re developing a fixed lens camera like the Leica Q or the old (defunct) R1XR.
https://www.sony.co.uk/electronics/cyber-shot-compact-camera...
Leica has already a medium format camera (S) with interchangeable lenses, its super expansive but a medium format Leica with fixed lens for (example) 9000$ I think would sell really a lot.
Also a Sony medium format for 7/8000€ would sell a lot (more than Leica surely). We’ll see...