- Yelp's founder on why Google is a problem.
- Yelp's founder on why Google is a problem.
Google absolutely tries to keep me on Google, but at least they have a "Website" button that takes me to a different domain that was set up by the restaurant itself.
Menus, pictures of food, and honest reviews aren't helpful to you?
I think most people get a lot of value out of Yelp. Yelp's review system is among the hardest to game, so it has the most trustworthy reviews for service-based businesses.
That said, that's largely besides the point of this article.
I was once traveling and some friends found a highly reviewed place on Yelp. When we got there it turned out the glowing reviews were all written by the owner's son. At least he felt bad enough about it to give us free dessert.
How/why was this revealed to you?
I haven't bothered to look in a long time, but the reviews I've seen are obviously bad. I can find menus on the restaurant's real page. The locality views are worse than, say, Apple maps. There's just no reason to use them.
Add in that they harm the livelihood of restaurants owned by people I like, and yeah, they're another crap site that continues to be annoying by trying to get in between me and someone who wants to feed me.
Hardest to game is like lesser evils. Lesser evils remain evil, as hard games remain played.
I personally value direct interactions with people I do business with more than ever in my life. Too many middle companies all working some angle to make more than the value they may actually deliver.
Well, a few things:
Trust in all this kind of service is reaching a low ebb. We keep finding incidents where the behavior is not as represented.
Frankly, the money might be too good.
And that's fine. Is what it is, people do what they do
I am stepping back, reevaluating these kinds of value propositions, and recommending peers do the same.
I assume you mean it's among the hardest to game except by paying Yelp to remove negative reviews - that's a pretty important caveat when it comes to trustworthiness.
I'm almost entirely de-Googled at this point, but I make an exception specifically to avoid Yelp, which somehow manages to be even worse than Google within its niche.
So in one sense, the "value in Yelp" was in being successful enough to get Google to emulate their feature-set directly within the search results. Which doesn't really speak well to Yelp's continuing value, though.
Value propositions without a moat (durable competitive advantage) will be swallowed by vertical integration of their feature set.
All seeded from Yelp. When Yelp complained google shrugged their shoulders and said they could remove them from their search index entirely if they liked. Being the world's no. 1 search destination gave them carte blanche to rip off IP all over.
Google was a parasite on Yelp. It's not really surprising that Yelp is now like "fuck it, parasitic business models are the future" and leant in. I'd have done the same.
Where parasitic business models thrive the economy itself will suffer. This is a problem that only gets solved by bringing the regulatory hammer down on big tech.
Either way, Google now does many of the same things that Yelp does (reviews, photos, metadata management) - but it doesn't really care about the space, apart from being good enough to beat its competition. While today maybe they're motivated to build better products to compete with Yelp for eyeballs, overtime I think this means the reviews space will stagnate. That's unfortunate.
I think this is the core Google problem: They have so much top-of-funnel traffic that they just have to do things "good enough" to crush entire industries of competition. The bar to be sufficiently better enough than "good enough" to build a meaningful competitor to G in any vertical is so high it stops many potential competitors from even trying. The only companies that manage it are ones that have entirely different & massive profitable business models like Apple.
Everywhere Google is, the sector stagnates: Search! RSS readers (with a bit of a renaissance since Google Reader died). Email. Calendars. News lists. Increasingly, reviews. Fortunately MSFT pushes them in docs and hopefully Apple continues to do so in Maps and browsers.
I mean they collect this data on every profile - some reviewers have a TON of 1 star reviews. Hide the restaurants that pay and increase exposure of those that don’t to these reviewers to get them to give poor ratings.
Obviously there is no way to prove this, but it would be a great way to get people to pay while still maintaining plausible deniability. After all, the one star reviewers still have to go to the establishment and have their bad experience.
Competition, fairness, and freedom are not free, they have to be defended adaptively against stuff like this.
I find it servers as a good filter for the awful stuff, which is what I really care about when travelling.