Unfortunately the web is harder and harder to use with VPNs. So many websites just completely block you for using them, including etsy and Craigslist off the top of my head.
Without that focus, web sites would have a lot of trouble identifying IP traffic routed over a personal VPN from any other traffic. I suppose they could just block entire clouds, for those who run VPN servers on AWS, Azure, et al. But that would cause a lot of other problems.
I just route all of my devices through a single node I run at one physical location that appears like a genuine client node. I've never seen anything blocking it.
And for sites with a lot of traffic, you probably don't even need an external subscription, you can deduce the ranges yourself simply by checking for IP addresses that wind up having logged-in users from all over the world in a short time frame.
Pretty easy to do accurately with a short set of heuristics.
In a previous job at an online gambling company we found that a large percentage of fraudulent user accounts came from VPNs so ended up banning them at the geo lookup stage.
Basically if the IP is from a datacenter - it's likely a VPN.