No doubt the scummy high frequency traders are already jockeying to get out in front of this change in the telecom industry.
This is the theory of Non-Intuitive Cumulative Flatness (NICF) and is indeed rather ground breaking. The rugged persistence of flat-earthers over the years demonstrates that their claims must have some validity, and yet every last bit of empirical evidence refutes their viewpoint. NICF offers a unified theory of flat-curved earth geometry, much the same way that science has tried to bridge the gap between general relativity & quantum physics, to bridge these two contradictory theories and thus, demonstrate the earth to be both curved & flat.
Methods & applications that may take advantage of both geometries are currently underway. Most notably, finding the edge of the flat geometry would allow launching of space vehicles under significantly lower escape velocities, at which point the vehicle could transition to the curve geometry.
Softbank is highly interested, and a > $1billion funding round may be closing shortly after a successful MVP demonstration using a highly modded version of Kerbal Space Program.
I think it might remain a pretty ok option for some, but this is definitely going to become a way to pay hella beans for your preferred non-neutral network providing.
That means you want to be sitting right on both of the exchanges, but also that you want the fastest possible link between New York and Chicago.
Because that difference in distance is the actual reason. The geostationary satellites used for your internet in 2009 are at ~2.5 of the earth diameter above ground (35k km, ca 1.5 earth circumference), whereas the starlink satellites are near the atmosphere (less than driving distance SF to LA). And speed of light is rather slow in these dimensions already.
Though if you got 25%... did you calculate 115 milliseconds of speedup? That's the speedup for one leg. A ping to a server has to travel that distance four times.