I don't disagree with your comment, and it's not too harsh. I was just thinking that there are some easy things he can work on, perhaps to get him back in the groove, and start rolling to improve the product so it's marketable.
I think he would need either a tremendous marketing capital to reach enough people, or have some superb selling skills, to make a profit.
Maybe I'm just too pessimistic. I certainly do not belong to his target audience, which probably doesn't help.