I think this is just engineer that works at Facebook created project with same name in their free time, not Facebook the company made such a naming decision.
Here's why I think so: commits coming from Facebook in facebook and facebook-experimental github orgs have additional metadata fields like "Reviewed By:", "Differential Revision:", "fbshipit-source-id:": https://github.com/facebook/react-native/commit/864cdf338369...
Commits in hramos/label-actions repo don't follow this pattern: https://github.com/hramos/label-actions/commit/28c4884562c2a...