Their prime new corporate-backed competition, Mixer, got killed earlier this year. So they're quite emboldened to sacrifice users in their ambitions now. Where are they going to go? YouTube? Random audience-less zero revenue platforms?
Youtube streaming is in many ways bigger than twitch. It has way more concurrent viewers, and the top channels are usually bigger. But there’s no discoverability. You can’t really move there or start there to build an audience.