The problem with prestige is that you, yourself, may not care about it, but those around it still do and still use it for social signaling. That affects the rationality of the decisions you make around your career in serious ways.

I think one of the problems around targeting prestige vs. targeting excellence is that we know what it takes to do something prestigious, but excellence is hard to define, and generally comes with much higher risk. Landing a fancy job at Facebook or Google means you tick the box on success without much risk. The criteria that defines success when you start a company, for instance, or work at a non-profit, is much less clear. That compounds the material risk of doing these ventures with a social risk of taking these jobs in the first place. So then what would would it take, in American society, to replace the prestige baiting with an emphasis on achieving actual excellence instead?