So yes, right now we've woken up in a world that is not so much cyberpunk as it is techno-feudalism: more and more do you need a presence on the Internet to do things in meatspace... And that presence is by the grace of several feudal lords (Google foremost) - woe betide you should you ever displease them. You do not really own your email adres, your phone (number) or (pretty soon) even your computer. You're merely a serf.
On the plus side, the momentum for legal measurements seems to be increasing. Let's hope they do get broken up. Power, like plutonium, is dangerous if too concentrated. Regardless of where that concentration lies.