Batteries these days are very reliant on their controllers to perform well and be reliable. You couldn't just jam a dumb battery bank into a Tesla and have it work right.
"Well, if you're willing to accept an incompetent result, there's any number of things I could do very badly. If you'd like, you can fire 10 people & I'd happily accept their 10 salaries if I'm allowed to be bad at their jobs. If you insist on competence though, it's going to take more time"
If you wish to be the guy insisting "That's not batteries, that's battery packs!" nobody can stop you.
Not really a good look though.
And Tesla actually has new cell technology and new pack technology that has nothing to do with Panasonic.
You cannot divorce the things that make something function in any practical sense for the concept of that area of technology.
You seem to be taking issue with this topic because some articles imply it's the cell that's been innovated. You have a point: The articles should be clearer. But the failure of those articles to properly make that distinction doesn't mean it's not part of battery technology.
Let's make this simpler: There is battery cell technology and there is battery management technology. Both are part of high tech implementations of battery systems.
Right now you're basically saying that anyone who disagrees with your extremely narrow definition can't just be wrong, but also must be a self-interested shill for Tesla. Sure, there's probably TSLA holders or employees here that talk it up, but your inability to see anyone's comment that reflects well on Tesla as something other than self-interest instead of honest opinion is devolving your comments to the quality of conspiracy theories instead discussion.
If the software & control systems are specific & integral to the hardware they're attached to, it's part of the same package. If we were talking about a CNC laser cutter, the specialized software is also part of the package "CNC technology". You literally cannot have the first without the second. In Tesla's case, theirs seems to be better. Not that they haven't had problems: It's that they've already worked through a bunch of them, and as I understand it have come up with some novel innovations in the process.