I've always understood it as 16:9 is for consuming video (consumers), and 16:10 is for editing video (creators), since you can fit a 1080p+ video at full width with an editing toolbar along the bottom.
I prefer 21:9 because I feel like it most closely matches my natural field of view.
(A0 has area 1m². Halving the sheet gets the next size. This works very nicely for scaling documents smaller or larger.)