1. Go silent.
> Complete public blackout. No denying, no accepting. The people want retribution, not justice. The media blackout is essential.
2. Reflect on it privately and quietly.
3. If not in violation of #1, apologize to the individual people/entity affected in private.
4. Once the mob dissipates, address the issue publically in long form.
> It is very important that it be a boring, long and solemn take on the mistake. Blog, interview, podcast, whatever.
5. Don't blame. period.
6. Set a roadmap to rehabilitation/mitigation.
7. Actually follow #6