> Using smaller companies which charge honestly for the services they provide is probably more sustainable in the long term.

Smaller companies also commonly get acquired, shuttered, or become big companies in their own right. There's no panacea here. I think by the third or fourth time I was migrating from "the honesty priced option" the reality settled in that "honestly priced" is usually just an uninventive advertising moniker used for overpriced underdeveloped products.