The other thing that really can't be discounted here is that a lot of the HN crowd are likely the default go-to people in their circle of family and friends for this sort of stuff, and in many cases they may also have major purchasing influence and technical decision making power in their respective businesses. Turning off one of them may be inconsequential on its own in the short term, but it could seriously add up to a lot more destroyed mindshare and significantly more "lost" sales over time.