I could sell Stripe to my developer friends (and did, a lot!) in a single sentence: "You can add credit card charging to your site in about 15 minutes for 2.9% + 30¢ per transaction." I can't do that anymore. Stripe is no longer a single-sentence sell.
Stripe still does good work. But the air is getting murkier. I'll point to some objective changes, but mostly Stripe is just starting to feel different.
- Several years ago, when I saw announcements that Stripe started supporting ACH payments (and later international payments), I thought, "Great! This is Stripe! I'll just be able to flick a switch and turn those on." Not so. I understand that it's complicated from their end. It's just not the same "Stripe is so easy" experience. "Stripe is supposed to abstract away the complexity, not expose it to me."
- The pricing page is a big sign of the added complexity. There used to just be one or two numbers on that page [1]. Compare that with the current pricing page [2]
My suggestion to you, pc: Start a little company within Stripe to disrupt Stripe (i.e. re-simplify) in the same way Stripe disrupted the industry 10 years ago. Or keep getting bigger and become just as complex as the things Stripe replaced.
[1] https://web.archive.org/web/20111216054911/https://stripe.co...