Ask HN: Server-side web analytics products?

There was a study I read recently that found that nearly 25% of web users in the U.S. (and upwards of 36% in the UK) were using ad blockers (which typically also block trackers like google analytics). Are there any major web analytics services that have embraced server-side analytics and tracking? Is this the direction the industry is going to have to go since we are essentially missing out on 1/5th to 1/3rd of our data right now in Google Analytics?