In actual fact, though the new network is experiencing record downloads of new titles like Mulan, it's daily user numbers are abysmal, only 3% of the available market. So their older content is evidently just not appealing, which is a problem going forward.
I unsubscribed 5-6 months ago and they emailed me yesterday asking me to take a survey for un-subscribers, it was very detailed and focused heavily on their content offering, my first thought was that they are loosing subscribers.