Because many here dearly would like to have this setup, but cannot justify the price tag. A couch is a daily used piece of furniture, basically something essentially needed for comfortable evenings. A good couch you can use for a very long time. This is gorgeous, but just a toy without filling a daily need.

Also it is the frustration, that eInk prices should have come down further and there should be more eInk powered devices available on the market. There are a lot of really great things one could make, if eInk would be more widely available.