Since the pitch keeps referring to Firebase, I thought I might as well mention this here: a while ago I built an encryption layer for the Firebase RTDB at https://github.com/Reviewable/firecrypt. It's not nearly as nice as Etsebase appears to be, but if you're already committed (cough locked in cough) to Firebase then it will get you a good chunk of the way there. (And yes, I still actively use and maintain it.)