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YouTube has grown by triple digits. Those video “content creators”, from those just messing around to the professional film makers, are a huge opportunity for Apple to secure mind share in. Billions of views on YouTube. Billions of videos too.

I suspect the M1 powered Macs will be hugely successful and very useful for multiple types of users.

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I don't see these being very useful for video editing with RAM maxing out at 16gb. Maybe 1080p, but not 4k.

(And the small storage, but that can be remedied with a NAS or other external storage, and then fast local scratch space only needs to be big enough for a couple of projects at a time)

People are regularly doing 4K video editing on their iPhones and iPads.

In particular with Luma Fusion.

They have shown impressive performance with 6k and 8k ProRes footage, even ipad pros and latest iphones are pretty incredible when it comes to editing 4K video and exporting it faster than latest macbooks. With Thunderbolt it's also pretty easy to extend high performance storage.

I assume there's some clever caching from fast storage + prerendering lower res footage to scrub through?

I was going off normal recommendations for video editing on x86 desktops/laptops. But it makes sense they'd go the extra mile on the software end to make it work on phones.

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