> If your goal is to get rich, you need to be comfortable with levering up, because your competition will be
Or alternatively make something that doesn't have much competition. Here in Germany family business and artisanal work is still relatively widespread, and those businesses which have built particular expertise are very hard to outcompete, and many did so without significant debt, or sometimes debt at all. It just took them 30 years. They're private, often family owned, and don't have to answer to anyone, and they're not substantially threatened by globalisation (in fact they benefit from it) or competition because there is so much operational knowledge inside the company you just can't copy it.