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Maybe, just maybe, it shouldn't be a $1T company? Maybe it should once again become a company that puts its customers and their experience before profits?

People are frustrated with technology lately. Even non-tech people. Apple has everything it would need to change that, but it decides to contribute to technology becoming ever more frustrating time and time again instead.

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Agreed. But I can't think of an example of a company that ever voluntarily downsized. Downsizing usually happens because a new competitor arises that makes a product customers prefer. That's a very difficult proposition in the personal computer space.

If history is a lesson, any company that arises to compete with established players, gets acquired by them. And it's a shame no companies actually decline these acquisitions.

>no companies actually decline these acquisitions.

Not true. Yahoo made 2 separate offers to acquire Google, and an established social-media company offered to acquire Facebook (for a billion dollars IIRC).

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