> I'm guessing Apple is looking at the Mac hardware in the same light. "Want more power? Buy a new laptop!"
How often do phone users actually upgrade their phones for more power? I mostly use my computer to develop software, play video games, and edit media, and stream videos. I mostly use my phone to text, play music, and access the internet.
Almost every PC purchase I've ever made was driven by a need for better performance, but I've never upgraded my phone for that reason. I've upgrade my phone for a better screen, a better camera, a bigger battery, software support, new hardware features (4G, biometrics, USB-C, etc)... but never because I felt like I needed a faster processor or more system memory.