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IMHO it’s misleading to compare the gross prices due to difference tax rates. JAlexoid’s comparison is a much more honest representation of how much Apple marks up prices in Europe. I wouldn’t expect Apple - or anyone - to eat the 10% sales tax/VAT difference.

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Right, but I’m not trying to determine Apple’s markups. I just want to know where to buy a new Mac for myself. I don’t care who gets the markup, Apple, the gov’t, whatever.

Since you use words like “misleading” and “honest”, I wonder what your agenda is. Maybe you’re an Apple shareholder who’s allergic to any perceived criticism.

Then your argument is with the typical EU VAT tax model, not Apple.

It's not Apple's fault, that our governments decided to tax the crap out of everything.

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