The laypeople, not much. But for politically active people, not to mention political parties, polls are the best tool to determine where to do what. If you are way ahead in one race but neck and neck in another, it makes sense for parties and activists to focus their efforts and donations to the competitive race. There is never enough resources to focus on every race equally and to the fullest extent. Decisions need to be made. Polls are the best tool to make informed decisions.
Seems like that may not be the case anymore.
I would strongly disagree with this use of polling data. This is exactly how they justify locking out third party/independent candidates from the debates and preventing them from getting any traction, it's the two party duopoly at its finest (also how we end up with ironic tweets like [1]).
I think a much better system would be that anyone who will be on the ballot in enough states to take the presidency (ie 270 electoral votes) should be included. Requiring being on the ballot in enough states ensures that there is a reasonable base level of support for the candidate (since it's not particularly easy to get on that many ballots) and is also an objective measure vs taking into account polls that might not even have many candidates as options.
Even if that allows some candidates you might consider "unviable" to participate, I still say that's a good thing. At least it allows them to show their ideas for how to address various issues (which may influence the platforms of the larger parties if there appears to be broad support for it) and also allows them to potentially gain more support in the future.
[1] https://twitter.com/GovGaryJohnson/status/131467950818472755...
Perhaps issue polling is much more useful than candidate polling.
Apparently that isn't a problem. Yet. But non-response is.
I cite no sources, just a hunch.
"exit polls are eventually weighted to match the final results, but that only happens after the election is over. On election night itself, the numbers are reweighted as more data becomes available, but what you’re seeing is still subject to a lot of uncertainty"
https://fivethirtyeight.com/features/exit-polls-can-be-misle... has a good discussion.
This is one thing that I considered, but I wonder if exit polls would be a better choice. They're usually much more accurate than pre-election polls, so they serve as a hedge against large-scale fraud.
https://www.nationalgeographic.com/history/2020/10/poll-incr...
https://www.statnews.com/pharmalot/2020/10/19/covid19-corona...