I gotta say that, while I feel we're in the minority, I 100% agree. This is precisely how I feel. To me it comes across as unethical even.

Especially that slow carb diet. Try finding a single reputable person in the nutrition space that's talking about it, or has talked about it.

From a copywriting perspective they're good titles. Huge promises. So big in fact that you can't live up to it.

If I write a book called, $10M business in 47 days, to certain people that'll be attractive, but there's no way you can actually deliver on that promise.

I feel like people like him just take advantage of gullible people.

Then again, devil's advocate, maybe I'm too harsh. M&M's are bad for you, and people buy those. Perhaps, this is similar. People know it's intellectual junk but want it anyway.