"Today it's almost obvious to state that good written communication creates a business advantage."
That sentence has a problem with its words. It's very far from good writing. It also sounds like the piece will be business-related, which I didn't expect.
[But maybe that's a "shallow dismissal", I shall return and read more.]
Ah.. I noticed it's talking about good business writing, and that the submitter has mysteriously deleted that word from the title. Well, I never would have clicked had I known that.