The reality is, the appeal to eating a vegan pizza to
some is that they know it will be cruelty free, and I admire that, to be sure.
However, if you want to win over the average consumer, or someone who has developed tastebuds over twenty years, or really anyone who doesn't already eat a vegan diet, you have to overcumb 1 crucial thing:
It needs to taste good or better than whatever you are trying to replace.
I haven't come across a vegan pizza that doesn't taste like the way I have come to expect pizza to taste, the cheese just isn't right. All the food science in the world can't seem to solve this problem (I've tried it homemade, by several skilled professionals, I've tried what was rated as some of the best vegan pizza in my city, mutiple times of the years, and the list goes on).
Until it tastes like the pizza I have fundamentally come to expect pizza to taste like, it just isn't worth switching for me.
If you can solve this problem, nobody is going to care if its vegan or not, because it just taste good.
I wish PETA and the like would focus their time and money on this, since it would actually yield the net benefit results they're looking for without the air of hositility some of their followers have.
Yes, you can debate whether its right or wrong to even think this way. The truth is, people in large already do, why not meet them where they are at?