Amazon Review Scam
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I was curious and contacted one of them. They sent proof screenshots that they indeed refund you if you buy a products and leave a good review. They instructed me to search for specific term to find the product instead of giving me a link to click on.
For Amazon, this is easy to prevent because it is so easy to find sellers that are engaging in that sort of activity.
As always, if you follow the money, Amazon has little interest in doing so...
Meta-scam: Buy cheap items that are review-scammed and write a thorough, plausible 1-star review, hold out for profit. Rinse, repeat.
Amazon has deleted even my critical reviews. Go figure.
Critical reviews do get taken down (I've no idea why). My reviews are legit - I don't have time or interest in anything other than providing feedback. Most stuff is fine, but some is obviously fake or junk. I'm always specific, they could literally buy the product and test it themselves.
You could be a good corporate drone and do your job for 97% of the time, and in 3% of the cases delete bad reviews for your friends. Unless someone is doing really great statistical analysis, this could fly under the radar for a very long time.
Of course, those people were caught and that goes against the "not detect this problem" part. But if you were to scale down this operation from 16 people down to just one or two, it seems like it could work.
[1] https://www.cbsnews.com/news/amazon-marketplace-fraud-scheme...
I am not. You should re-read my point. Whether their review was rejected or not didn't stop them from spending $50k on amazon. They are as replaceable as warehouse workers.
Now what I do find inexcusable are reviews that are obviously not for the product I am looking at. I will report abuse on those but I do admit that I do not go back and check if they removed
Just to be clear, I was OK with users leaving 1 star if they didn't like it or even better had some constructive feedback. But many were like "great app": 1 star, or "Hi single guy here, and ladies around?": 1 star.
In my experience, users won’t go out of their way to leave a worthless review. So if your app doesn’t nag, you have less spam. But that also means you miss a lot of legitimate people who don’t have the time or knowledge to leave good reviews.
Gift and curse etc
I understand what you mean, but the phrasing of "forcing" someone to optionally do something is odd.
They had little short-term interest in doing so. Now people know the reviews are fake, and Amazon's reputation WRT finding good products and believing you'll get an authentic product is edging towards the gutter. I know I'm very careful of what I'm buying from whom on Amazon now. Combined with them not always being the cheapest for a long time now, and there's less and less reason for me to give them first consideration.
So for me at least Amazon has finally exited default territory, because it doesn't even have the "well it's more risky, but it's fast and reliable" rush argument anymore. Of course I don't expect the general population to move instantly, and it's not like I've dumped them entirely either. There are even some manufacturers I like who use them for fulfillment pretty exclusively (at least for small orders). But I do wonder in cases like this whether we'll see a non-linear curve: everything seems to be going swell for a business, right until some tipping point is reached and suddenly things go backwards fairly quickly. And that can be hard to recover from. Of course Amazon does have some moats overall, I don't expect them as a going concern to have any real trouble particularly on the service side, AWS and all that. But the moats actually seem weakest for Amazon-as-a-B2C-market, there isn't really anything inherently sticky there beyond habit.
That thought has occurred with increasing frequency over the past few years as Amazon continues to completely ignore the issue.
I went to Canada Computers instead.
This has basically meant that I went from a Prime member making 5-10k$ worth of purchase per year a few years ago, to a non-prime member spending only a few hundred $ per year at Amazon. I suspect I’m not unique in the HN crowd, but I’m shocked at how often I see friends, family, and coworkers continue to trust this company with large, important purchases.
I am not 100% sure about this, I wish it were so. Maybe it's just that we get this feeling because of the people we usually talk to, the people in our close circle of connections who are likely to be like us in terms of this kind of rasoning/thinking. I think most people may not be aware of it.
> They had little short-term interest in doing so
I just want to add a possible scenario here and I would like to hear opinions about it:
As we all know, people really tend to buy products with 4.5+ stars and we think twice if the product has 3 or even 4 stars. On the other hand, let's suppose that since everyone is selling on Amazon now, worse products are likely to be put on sale, so the average scores start to decrease.
Having said the above, if I, as a user, periodically look for products on Amazon, I will probably start seeing/finding bad products, so it may be that in a long period of time, I will start looking for alternatives other than Amazon and may attribute the image of "not high quality products" to Amazon as an e-commerce.
[Edit]: So if my two previous scenarios are correct, if you follow the money, they actually have some long-term interest in allowing some fake(good) reviews and eliminating some real bad ones. In the end, most people will not be aware of these fake reviews and the quality of the products will be perceived as higher, resulting in more sales and in a better reputation of Amazon products, thus avoiding the scenario discussed in the second answer.
Well, not everyone, but there's growing knowledge about it, and popular media podcasts that do whole episodes on it, etc.
> I will probably start seeing/finding bad products, so it may be that in a long period of time, I will start looking for alternatives other than Amazon and may attribute the image of "not high quality products" to Amazon as an e-commerce.
I think that depends on whether the ratings are for product quality or product accuracy/authenticness/amazon fulfillment issues.
> they actually have some long-term interest in allowing some fake(good) reviews and eliminating some real bad ones.
I think the important part of that is some. While it may be in Amazon's interest to manipulate the reviews to some degree, it's definitely not in their best interest to let people know or assume they or anyone else is doing so.
It's a hard problem. The solutions most likely to work are also expensive. Amazon could create internal product review teams staffed by employees instead of letting users do it all for free, but it's hard to make that scale. It's also less transparent; one of the big appeals of Amazon early on was the novelty that you could go to a retailer and if you don't like one of their products you can say so for the world to see. Now most other retailers do the same thing and we sort of take it for granted now.
Or just offer systems for buyers to report suppliers doing exactly this - buying reviews.
Or honeypot it, and just put some fake addresses on sites that sell reviews and then ban companies that send you stuff.
I mean there are loads of solutions, but all of them involve Amazon taking down 5 star reviews that help them sell crap, so the incentives are obviously conflicting here.
What do you know...Amazon started deleting my reviews. 20 or so deleted so far, and a lot of helpful votes gone as well. If I try to re-review any of those, it tells me I'm not allowed to review this item from my account. So great, I'm a scammer now.
Between fake reviews, and now this - Amazon effectively having wasted my time it took writing reviews, I've been ordering more from Walmart. Sure they aren't great, but they aren't Amazon.
While this should represent a long-term concern for Amazon but it is not a short-term one. For now they are benefited by potential buyers viewing their products as superior.
Incidentally, Amazon's real failure for me as a consumer is their delivery service. In spite of spending hours on the phone with their logistics departments, Amazon's delivery people have a roughly 33% success rate getting a package to my door, compared to nearly 100% for USPS, UPS and Fedex. This has diverted thousands of dollars in the last year alone to other vendors or in-person stores, as i preemptively avoid the frustration associated with waiting for a package that never comes and then having to chase down a refund or another shipment.
It's really annoying to sift through comments like "Amazon gave me the wrong product" or "the UPS driver kicked the box through my window" as if that has anything to do with the product I'm looking at. Those comments should absolutely get deleted.
> 4/5 stars : Price was good, hope it arrives soon!
Which I've seen a few times.
This difference is irrelevant when the seller is Amazon, but very relevant when it’s not. We all know how Amazon blurs this line, so the confusion is understandable.
That said, I hate it too, and it’s Amazon’s fault.
> Burger was good, but it was 100 degrees out and windy! I can't enjoy a meal in that kind of weather.
I'm sure the manager stepped up their weather control after getting that scathing critique.
If I'm being charitable, I suppose that would be useful for an out-of-towner who was unaware that the area is hot and often windy. But to mark it 1 star as a result is useless.
Because reviews are sometimes fake, and often from people who don't know much or have a lot to compare to, the most useful thing is to filter for when people complain about what you don't care about.
And helpfully when filtering by language, Tripadvisor will show the spread of reviews for that language making it easy.
As an aside, favorite negative review I have heard of is one for the Taj Mahal complaining that it is too far from the airport.
Story time: I once read a one star review on a restaurant in Boston which boiled down to "waiter was black". I flagged the review and yelp got back to me that "they tried to include all relevant opinions." This was about a decade ago, but the experience has always left me with the opinion that review sites could do more to keep reviews topical by promoting ratings of the separate parts of an item. Also, they should allow you to flag racism.
Everyone on earth knows that it might rain during your dinner, just like everyone on earth knows that packages get lost sometimes or the UPS driver might drop your TV. It's not useful or fair to the product's company or restaurant to leave these kind of reviews.
No, it's not.
> that packages get lost sometimes or the UPS driver might drop your TV.
I would never leave a bad review for those types of things, since they're not in the sellers control. I'd knock a star off if delivery was delayed because it didn't ship on time though, which has happened on more than one occasion.
That's the point! You don't knock a star off a product because they didn't ship the product in time. You knock stars off the SELLER. There's literally a whole system in place to review the seller.
And if the seller is Amazon, it's even worse. Why would I care about whether or not Amazon was able to ship your product in time 3 months ago?
> Why would I care about
As I said, the world (Amazon, manufacturer, potential buyers, etc.) is lucky that I took the time to provide them with the opportunity to consider my opinion in the first place, so I'm certainly not going to take additional time out of my day to leave a secondary review, and I'm certainly not going to concern myself with what others care about my honest reviews.
Because Amazon doesn't give you the option to rate the delivery experience separately from the product?
For instance, a sender can “create a shipping label”, and suddenly it has a tracking number and looks ready to ship soon. In reality, it may literally not even be in a box yet, much less anywhere near a shipping warehouse! Things can stay in these limbo states for weeks and claim to be “shipping” or whatever else. Not to name names but ReserveBar did this to me and I’m still bitter about it (ended up cancelling an order after being lied to about its true state of shipment for over a month).
I recently went to work for a drop ship company and ups and fedex labels still have a preship phase. This company we had labels printed while we waited for merch to arrive 3 weeks later!
I recently did two orders where this type of thing happens. One (an ebay order) the company sent me a notice a few hours latter that my product was damaged and no more stock would arrive for a month could they cancel the order. The other (new egg third party) there was no communication for a week despite a shipping label, so I contacted newegg and demanded a refund. I might order from the first company again, the second put a bad taste in my mouth and I probably won't use newegg at all anymore just because they are not policing their sellers.
Also ups does not notify you so don’t expect communication from them they will tell you to call your shipper. If the shipper doesn’t respond to you well... that has nothing to do with the UPS shipping process now does it.
I just realized the drop ship company printed labels early so it didn’t look like they were the slow ones. The idea is someone looks at the label sees “shipping something received” and then hounds ups for status updates and not the seller.
Granted, this can be a little fuzzy, since it might not even be clear which parts of the experience are controlled by Amazon, the product manufacturer, and other third parties. Receiving a counterfeit SanDisk SD card from Amazon is almost certainly not the fault of SanDisk, yet a lot of people might leave negative reviews on an Amazon listing if they receive a counterfeit product. That's understandable despite it not exactly being "fair" to SanDisk.
Is this a serious question? If a seller fails to get my package to me then of course I'm going to leave a bad review - that's literally what I'm paying for! If they have problems with their shipping vendor it's their problem, not mine.
You're more than welcome to review the seller shipping experience (which shows up on the seller detail page that probably gets little traffic), but anything you post about a seller-specific incident on the general product review set isn't helping anyone.
Say you buy a product listed as "Cool WebCam HD". You might deal with "xXCoolSellerXx" while I would deal with "GadgetSeller51". By leaving a bad review unrelated to the item, you are drowning the actual bad reviews and hurting quality sellers.
Upon purchasing a product on Amazon you will receive a link to review the seller. That is where you are to put your review about the way the seller dealt with you.
You’re doing the equivalent of leaving DoorDash a bad review on the App Store because you didn’t like the takeout you ordered.
I mean it’s on DoorDash and you’re charged by DoorDash. As far as you’re concerned DoorDash is responsible for your McNuggets.
Exactly, leave a bad review. But leave it at the right place so that this review will have an impact.
Say you buy a new car at Honda and the salesperson scams you. You would not go on a car review website and review the Civic with "1 star, the salesperson was corrupt". You would call the dealership and tell them "this salesperson is crap" or you would call Honda headquarter and tell them "this dealership is ruining your name".
Why would this be different on Amazon? When a marketplace gives you a bad experience, you review the marketplace itself or the seller. Not the product, the company who makes the product has no control over the marketplace.
My money goes to Amazon, in exchange for the working product in my household. Anything goes wrong, goes to Amazon. They could always pay somebody to read the reviews and talk to their resellers if they don't adhere to shipment standards.
If I hurt quality sellers, I'm terribly sorry - maybe they shouldn't sell on a disreputable platform.
If it was a item specific shipping problem, like Amazon packed it in such a way that it arrived broken and could be expected to arrive broken, that's somewhat useful, although it probably applies to the whole product category (btw, don't buy hard drives from amazon if you don't want them to be packed in a big box with like 3 air pillows and banging back and forth for the whole drive).
If a fork lift smashed into the package at the warehouse, that's just bad luck, not a product issue; contact customer service.
Exactly, which is why you should review your seller negatively so that Amazon can take steps in removing that seller from the marketplace. Amazon reads the reviews you put on a seller and take almost immediate action. When you review the item, they don't. So not only are you wasting your own time, you are wasting everyone else's.
I'm choosing between pictures, descriptions, and reviews of products on Amazon. In that context, the individual seller (and there might be a dozen for an individual product, though typically only one marked Prime) has nothing to do with the delivery, and it's a question of the quality of the actual product.
For what it's worth, I have Prime, live on the end of a private cul-de-sac and have zero problems with package theft, typically filter by Prime-eligible products, and have bought thousands of dollars of stuff on Amazon. I can think of two instances where the products didn't get to me, and one of those was an exception to my Prime-eligible filter. The other time, I waited a week for my 2-day shipping, contacted Amazon, and they shipped a second unit. A couple days after the second unit arrived, the original also made its way to me at the end of a long, tortured journey through the wrong state, no idea what happened there (I contacted Amazon when it arrived and they said I could keep it...good service!)
I think Amazon considers these issues with the vendor, not issues with the product proper. So they would want you to report those things in a vendor review rather than in a product review.
I've definitely submitted negative product reviews and had them go live. And obviously there are lots of negative reviews out there on lots of products.
When it's mostly mixed inventory, and one of the vendors is inserting garbage into the mix, why wouldn't a future buyer want to know that the whole mix is corrupt?
It sucks that it happens, but it's not specific to the product. Same with damaged to a certain degree. "It was damaged" isn't useful, but "it comes woefully under packaged", for example, is useful if the item is fragile.
Something that Amazon is at fault for and can happen to any item, so while it is an issue, it's not really on any particular seller or item
Fwiw I've never had a negative review removed after hundreds of reviews. But I'm very strict about framing issues in terms of them item.
For example, I recently got a shattered ceramic cup.Amazon had padded the contents of the outer box, but the inner box the actual cup came in had no padding whatsoever... paper thin with no clearances.
There was never a hope that thing would ever have reached me in one piece, regardless of what Amazon did to package it and so I framed the negative review like that.
It's something that a prototypical instance of the item would share as a shortcoming. Amazon can't fix it, only the manufacturer boxing it can
Amazon clearly enables review scams.
Which is why the item to which you refer is still "Amazon's Choice": everyone's making money except the end consumer.
[0] In fact, I seem to recall an article that did an analysis of some sort and came to that conclusion. Hell if I can find it, though.
" It's not the best choice, it's Spacer's Choice "
I mean, the very first time you come across it there's no reason to think otherwise really. Search for a padlock, and one is "Amazon's choice"? Ok sure they could easily have had someone try all the padlocks and pick a decent one.
It's only when you find "Amazon's choice" of "3mm hand reamer" or whatever that it becomes obvious it's a scam.
Worst still, I've seen Amazon produce a banner with the phrase "Dispatched and Sold by Amazon" - gives you the guarantee to receive original and genuine[2]
This means they know that other listings may not be original or genuine. So to solve this, they promote their own items as genuine, despite them owning the whole platform.
1. https://twitter.com/Martin_Adams/status/1169905424612507649?...
2. https://twitter.com/Martin_Adams/status/1305398394274414593?...
No, they don't. This is simple - Amazon have optimized their product to maximize their profit. Amazon have a shop that people continue to use despite the fact that it's full of scams and knock off goods. Amazon make huge profits from that, so they have no problem with it at all. It only becomes a problem if the customers stop shopping there, and that's not looking very likely.
It's Amazon's customers who have a problem. Don't expect Amazon to fix it.
That’s stupidly pedantic. Of course they do, they just aren’t optimizing to solve it.
If someone says, “United has a legroom problem”, they most certainly mean the legroom is uncomfortable for passengers and everyone knows exactly what they mean. The fact that United has optimized for maximum capacity is not relevant. They still have the problem.
It's a problem for the customers of the business, but that isn't the same thing at all. If you don't recognize that you will never understand why companies happily go for years without fixing some problems that make customers complain a lot.
The only "fix" is competition. Companies rarely improve without competition. The moment a competitor starts eating their lunch, things will get fixed pronto.
Reminds me of that apocryphal Henry Ford story, that he sent his engineers to the local junk yards to see which parts of his car hadn't failed, and wanted to know why they were making something that was outlasting the car. Amazon would rather spend money on conquering new markets than fixing the one they dominate by a wide margin.
You keep buying from them. So, no not really.
This is common. Some products are considered a version of others. Sometimes it's OK like different colour or different size. But sometimes it's not.
Worst case is same product sold by different vendors that isn't the same product at all because one of them is fake.
I don't think that's the intent there; at least, that's not what it means to me. To me that means:
> you get this today or tomorrow
as opposed to:
> you get this some time in the next several weeks depending on when the next boat from China docks, or if there's already some buffer; also returns are going to be marginally more of a hassle, but still better than most other websites
I documented everything including photos, my exchange with Amazon customer service, and the confirmation from the seller that they would pay me $20 for a 5-star review (I did not do this ... I was appalled at the situation and more than a little angry that I had been tricked by bogus reviews). Here's what happened when I reported the seller:
Me: Hi. The box for this product contained a card that says “Amazon $20 gift card” and looks like a gift card, but the back says I have to give a 5 star review and send my order information to an outlook email address. Is this legitimate? Is it really a $20 Amazon gift card?
Amazon: Thank you so much for your information on this, I will certainly pass it along here so that we can check this promotion or offer directly with the seller. Because I am not seeing that advertised on the item at all And would not be capable of confirming if that is a legit Amazon gift card because, I do not see that offer on the item
Me: So what should I do?
Amazon: My best suggestion would be to contact the seller directly for this through this link [redacted] So that you can confirm directly with them if this is legit or not Certainly giving away gift cards for good reviews is not professional And I have to report the seller for that
Me: I thought this type of offer was forbidden by Amazon’s own policies for sellers. But I will contact them using the link you sent to ask them if that’s what you recommend.
Even though the CSR reported the seller, and I confirmed with the seller through Amazon's own communication system that they were paying $20 per 5 star review, nothing happened to the seller. The item (a webcam) is still for sale on Amazon, with thousands of additional 5-star reviews - more than 8,000 now, compared to 3,266 when I let Amazon know how they were gaming the reviews in September.
Once again, the good guys (in the case, customers and honest sellers) lose out while the bad guys win, with no repurcussions.
More:
The seller reached out repeatedly to me via email asking what they could do to get it taken down, including monetary offers and (after I rejected their approaches several times) thinly veiled "looks like you're having fun at the beach this weekend" references to my social media feeds in what I presume was an attempt to creep me out.
I reported them to Amazon. Seller and listing (with my review, so far) are still there.
A friend of my wife introduced her to a woman who was a representative of a well known brand for home goods/kitchen gadgets. If you bought an item off Amazon of their brand, the woman would Venmo you for the value of the item provided you left a review. It went unsaid but understood anything less than five stars would mean the relationship was over. They also had a few other rules about your Amazon account to "qualify" (had to be personal, you had to review a certain number of other products, etc) to try to bypass any flags getting raised.
That's why when I buy things I usually look into the negative reviews first, then the time period of the positive reviews (many reviews too close is usually a red flag), the total number of reviews a product has (e.g., some items have too many reviews), and also search the product on other sites to see maybe there's something I missed. I also rarely order something from a seller with < 90% rating on Amazon. For something like picking a doctor, I always go with recommendations from people I know. I also check online reviews, but only read the negative ones.
Perhaps that'll get gamed next. Sigh.
Decided to just not buy anything from Amazon that day.
(Have found them really useful for other things though. And Prime Shipping in Australia is great.)
Products change over time and I'm usually more interested in recent reviews.
For negative reviews, I look at 1-stars, but these are often "arrived broken" etc. types of reviews. Unless that's a large portion, I ignore them. I look at 2-star reviews when I want a good review on the flaws of a product.
I think you mean de-prioritize
I've also heard speculation that for cheap products, competitors will buy it & trash it in the review, not sure if it's true or not though.
I got an official warning from Amazon and my review was removed. They said that my account could be closed if I repeated my violations.
Amazon reviews used to be great (~10 years ago). You could sort by review score and feel pretty confident that the top items fairly safe. These days Amazon has so many counterfeit items that it's a chore to even browse. The most recent counterfeit items I've received are clothing which were labeled as Adidas and Hanes.
Every single 1 star review I've ever left was deleted. I have amazon prime american express card too. It is not like I am not a new customer. Last year alone I have 400 orders alone with 1000+ products. I don't bother leaving reviews.
I found nearly all cleaning supplies 1/3 of the price at Home Depot. Dog food also cheaper at PetSmart. To me, amazon is no longer the #1 option and I no longer buy unknown brands from it.
I'm nearly doing the opposite. I try not to buy known brands from Amazon unless the ability to identify a counterfeit is really easy. This has been especially problematic with clothing, and I just don't buy clothing from them anymore unless it's from a cheap unknown brand where I don't care about the quality/brand.
Even crazier, a few people I know who do this worry their account will be flagged for only giving 5 star reviews. So, to prevent suspicion, when they ACTUALLY buy something they give it 1 or 2 stars just to balance things out. Thus, any merchants who don't buy reviews get additionally penalized.
They all promise "unbiased reviews" but aggressively offer a company's "confirmed users" a variety of small fiduciary benefits to leave a review (gift card here and there).
Then, they upsell the B2B vendor on the ability to manipulate those reviews; e.g., you pay an extra fee to triage negative reviews by telling customer support "nope, not a confirmed user - please remove."
For whatever reason (probably sheer traffic), these B2B review sites have high domain authority scores. So even where marketing teams agree that paying for reviews is BS — there can arise an incentive to pay for reviews from an SEO perspective.
Realizing that this idea is fraught with challenges for B2B customers and vendors: is there an open source protocol that could anonymously verify that a user is _actually_ a current or former user of a given service?
Chickens and eggs...
How do we even find reliable dongles/hubs these days
Btw I went with Anker because it had the least reported issues from Amazon (after extensive filtering on my part)
I haven't had any issues buying from web shops anywhere in the EU and with physical stores the owner is (if nothing else) invested in the property and will probably sell you decent stuff. Never had a used product sold as new, untrustworthy reviews (beyond that most individual reviews are not representative of the true population), or other such problems that I read about Amazon on HN. Of course, you need to know what features or specs you're looking for or you'll still get, say, painfully slow sd cards for nearly the same price as the faster ones, but that's not necessarily a quality issue: the product doesn't falsely advertise being fast.
Living in Germany now, Amazon is a very dominant player here and, not speaking German that well yet, it's a bit harder to find other shops that sell a random item. Amazon is an easy first stop but they make it super hard to do comparative research (sort by price does not sort by price, no useful filters, inconsistent or missing product info, etc.) and so I usually do end up putting it in google/ddg instead and finding an alternative store to buy from, or get something second-hand (within reason). Or just go over to one of three computer stores that are within walking distance from home or work. That's how I'd find reliable dongles/hubs these days...
Since you're in Germany you might want to take a look at aggregators like Geizhals or Idealo. Geizhals in particular enables the user to narrow down product searches by a very complete property/attribute filter. Once you found some products that meet your requirements, both services will show you were they are sold. You will notice that Amazon rarely has the best price and the quality/accuracy of their product listings, descriptions, etc. is downright terrible.
Amazon still features fast, reliable fulfilling, but so do some other shops. Bottom line is that you have lots of choices in Germany.
I find it strange that a braided-cable charger from places like Target will go out before the Apple manufactured one
There are probably a few regional stores like Fry’s that have good electronics though, but their numbers are dwindling
This drives me crazy. How do they get away with this?
It would be extremely easy for Amazon to go after those sellers. The reason they don't do it is because reviews move products.
Amazon's business is moving products -- not pleasing customers, or providing the world with honest reviews, or being a force of good, etc.
That said, it's probably normal that cperciva's review was denied, as reviews should describe the product and only the product, not the virtue of the seller or the validity of other reviews:
> I figured I should leave a product review mentioning this and warning other customers to not trust the 5 reviews of this product*
Not the place. Product reviews are not about a specific seller; a product can be sold by many sellers; the fact that one or even many sellers are bad doesn't mean the product itself is bad.
(And that's true even if the product is sold only by the manufacturer. In theory it's always possible that other sellers will come along, if only to sell used versions of the same product.)
That said, I don't find this post very convincing at all.
> I made a purchase...
> So Amazon lets sellers pay for fake reviews...
Sorry this is an incoherent argument (generalizing from a single data point). I've heard plenty of anecdotes of this stuff (maybe a couple dozen?) but even that's not nearly enough for me to feel confidently say "this is a widespread problem". I realize the data may be hard to obtain, but until we have it, I don't really think we can confidently make such a conclusion.
I had the opposite reaction. I was a bit surprised that OP was surprised this was happening. Roughly 20% of my amazon purchases have had some kind of card in them with an offer of money for a good review. I guess I just figured it was widespread thing. I only ever get cards with cheap mass manufactured items under $30, mostly electronics like cables or adapters along with a few cat toys.
I am surprised that Amazon is complicit in the practice. I expected this would be a cat-and-mouse game with Amazon blacklisting vendors upon seeing evidence of them committing fraud.
Type "Bluetooth" into the search bar. Find the product linked below. Does it seem likely that 45,403 people have given a review for a random Bluetooth FM transmitter?
https://www.amazon.com/Nulaxy-Wireless-Bluetooth-Transmitter... (not an affiliate link)
Type in "phone mount". Do people really feel so strongly about their $12 phone mount that 55K+ of them would write a review of that particular phone mount? What's the matter with those apparently higher-quality phone mounts that have only 500 or so reviews? Do the cheaper rando-brand-name pad-printed ones really out-sell and get out-reviewed by a factor of over 100x?
Do 14K people in just over 4 months feel strongly enough about a pack of straws to write a review? https://www.amazon.com/StrawExpert-Reusable-Silicone-Cleanin... (also not affiliate) "Wow, they totally made my drink colder!" "These are amazing, not boring regular straws; I'll be buying more to give as gifts!" "I will DEFINITELY be buying more of these, not only for our house but as gifts because these are great!" "with plastic straws costing so much, I thought I'd give these a try. I bought this set specifically because I needed shorter and longer straws." That's a reviewer who really knows what they need in the straw department and has made a major dent in their budget by buying these! "the pouch is a lifesaver since this purchase came with many straws" I should go look for reviews on hip waders...
It strains credibility to think the company that can deliver speech-recognition can't spot incentivized reviews. If this is a cat and mouse game, the mice are dominating.
Speculation: Maybe Amazon's efforts to combat this (if any) are not as strong in Canada?
They were junk, like really really bad, but if you check the reviews you will think that they were the best earbuds under the Sun. Some were simple review, some were from audiophiles with several paragraphs of details.
When I had purchased there were 0 review and the price as ~$10. After the reviews, all 5 star, accumulated, the price had jumped to about $15.
I would imagine it would be better to report this interaction to Amazon customer service, including forwarding a copy of the email, rather than addressing this through a product review.
Stuff like this has been going on forever, even before the internet took off.
For example, most trade services in real life will offer you a gift in return for a referral.
A referral is in my opinion a lot stronger than a review because now you're personally vouching for something to a friend or family member.
Amazon reviews are basically a distributed version of that with less individual weight, but effective in the end due to volume.
I would never in a million years ever leave a positive review in return for a gift, but if there's a service that I enjoy using and really believe in it, I'll happily refer it to friend with or without compensation and if the company wants to compensate me, I'll accept it. Like a dentist giving you movie tickets or DigitalOcean giving you hosting credits, etc..
It's a fine line tho because that referral logic doesn't apply back to leaving reviews. It's an interesting topic because so much of it is based on "feel" rather than black and white rules.
I reported this to Amazon and their response was basically to threaten me if I participated.
Decided I was curious and followed up. The process was incredibly effortless and quick. I haven't received the product yet (which I will review but I'm not going to lie about it if it sucks). They sent me slightly more than the cost of the item via paypal 30 minutes after I placed my order.
I was surprised how quick and easy it was. No wonder it's working. I've also gotten plenty of those cards or similar offers from stuff I've ordered on Amazon in the last six months. Never followed up on those.
Now Amazon is my site of last resort for everything but books. The rest of the net has gotten competitive. I do my research on wirecutter/reddit, and buy it from manufacturer/walmart/bestbuy, other niche trustworthy stores.
The cash back I get back from my Amazon card usually covers cost of most of what I still buy from Amazon, so Amazon has become my "free goodies" shop.
I think this is great. Having "an everything store" that everyone uses always felt like a monopoly ripe for customer abuse.
I get the appeal of amazon.com though because their prices are competitive and the shipping is usually consistently fast. I just like local bookstores.
Many other scams are also alive and well there. The shipping and return policy are what keep me there; the store is crap.
I wonder if there's an opportunity to make an alternative storefront for Amazon with its own reviews and decent search. Probably would violate the ToS or some other lame thing.
Along the way, I've learned that there are not only multiple ways to easily buy reviews (and in bulk), but that a significant portion of Amazon reviews are these 'bought' reviews--utterly fake.
Amazon does police reviews, but it's inconsistent and easily defeated.
More practically, I've come to realize that Amazon reviews have very little to do with sales now. Many authors I know feel the same way.
Amazon used to allow asking for "honest" reviews if it was mentioned in the review that it had been solicited. They changed that policy a year or two ago and as a result the whole review business went underground.
Sometimes I see people leaving reviews for the most mundane items like tin foil and vegetable oil, and wonder why they do it.
If you object to this kind of thing going on, let me again remind people that there are creatives -- like me -- trying to fund their work with tips, Patreon and similar and not making enough money. Over the years when I have complained that I don't make enough money even though my articles have a track record of hitting the front page of HN, I have repeatedly been told "Get a real job, you whiner. Quit expecting writing to pay. It doesn't pay."
Sure it does. But most of what pays is stuff that routinely hits the front page of HN as "undesirable" in some fashion: Fake reviews, sketchy content marketing where the piece is intended to sell you something rather than actually inform you, etc.
If that's not the internet you want, let me suggest you make an effort to support independent creatives.
I'm too poor to give money via Patreon to other creatives, but I run r/ClothingStartups so indie clothing brands have a venue for advertising their stuff for free and trying to connect with others and figure out how to develop their business. So I do what I can to help small-time operators succeed online because the years I spent homeless while being told to STFU about my whiny crap of not having enough income while tens of thousands of people read my writing drilled it into me that "This is one of the things wrong with the world and this is something we desperately need to work on in earnest."
Most people here are enraged by fake reviews, I think that's more than fair, but I also encourage everyone to think broader about the issues here.
In general, review programs are necessary to prime the pump and Amazon has even rolled out their own version. Reviews are a critical piece of a winning listing on Amazon and without a path to get your product in front of consumers, you have no path to get reviews and only the incumbent products win. That's pretty bad for everyone, especially the consumer, it's not how a free market should operate.
What's egregious here (outside of violating Amazon terms) is getting a refund only for a 5 star review. I strongly believe you should be able to give out a free product for a review, but that review should be honest. I understand that the incentives might make someone want to leave a positive review, but with proper guidance and even selection of quality reviewers you can mitigate that.
Here's the big truth: at some point an Amazon listing has to live on it's own. At some point, your product will start to sell organically and there will be so many organic reviews, it will sink a listing really fast.
The market opportunity to incentivize reviews (or even pay for fake reviews) with a bad product is actually pretty poor, good luck making enough profit to support all those free products you just shipped.
You can’t post a new product and just expect it to organically get sales. You have to have a program to get those initial reviews and hint: they better be good ones.
Furthermore, you get penalized into oblivion if you get some bad reviews. So you are required to fix these problems with the customer directly. Either you are sending a free one, refunding, or something.
So the example in this post is extreme, but its absolutely not ridiculous given what I’ve seen from other sellers. Seems reasonable that they would take it to this logical conclusion. Instead of indirectly paying for a good review, directly pay for it.
I have been exposed to it a lot over the past few months trying to buy a 3080 graphics card. Three sellers have been executing a scam I don't quite understand, beyond a data grab, but I am just not seeing how they benefit. They list the card, you buy it and then they cancel the order 5 minutes later. Then they put the cards up again the next day and the next and keep doing the same thing each time getting 5-10 peoples worth of data. They never actually sell the cards. So far Amazon has done nothing about those companies either. I have been receiving a feisty set of new spam on my amazon email address though so I think it may just be a GDPR breach thing to spam emails but I can't see it being valuable for so few people a day.
Then there is the "we have shipped your product and it will be with you at December 21st" on a new 5800x from launch day. The mail came along with a DPD delivery number that wasn't even the right length. I can't cancel it because its been shipped, except shipping within the EU even by donkey doesn't take 2 months. Amazon hasn't done anything about them either.
Clearly blatant fraud when reported to Amazon is not dealt with so it isn't a wonder the entire platform is now full of fraudsters everywhere. I have been a long time Amazon prime customer, their service was second to none. But the past year even before human malware kicked off has been an increasing problem and its time I stopped. In the instances where I have come across fraud Amazon didn't deal with it, that is my experience of it.
I also had really blatent knockoffs of $500 headphones. Amazon sweapt that under the rug even though I had tons of proof and info.
It blows my mind to this day how confusing and ridiculous even the Amazon UI is, the titles don't make sense, the layout is inconsistent, some things have prices, some don't, you're not quite sure 'who' you're buying from, product details are all over the place. It's one of the most offensive UI's out there.
I believe that at least some parts of it are a mess 'on purpose' as a set of dark patterns.
This is Bezos.
I don’t know what it is in the German psyche, but they tell it like it is and tend to leave more useful reviews than other localities. For now, at least.
I'm not justifying Amazon's actions here — just explaining the reality of the situation.
Amazon, the company, has plenty of incentive to police their reviews. Fake reviews deteriorate customer trust and drive customers away in the long run.
The problem is there are two parties who have large incentives to create fake reviews: 1) Merchants 2) Executives whose compensation is tied to short-term results .
Right now these two parties with adverse incentives seem to be winning the battle, but it wouldn't surprise me if this changed in the near future.
Yelp's battle against fake reviews and Google's battle against SEO spam both come to mind as examples where the company was largely able to get things under control and aligned with their best interests. There will always be an escalating cat and mouse game between the "company's police" and the "fakers", but Yelp and Google seem to stay one step ahead while Amazon is one step behind.
When there's no equivalent alternative, this inverts. This is why it the tweet changes nothing.
https://www.consumerreports.org/consumerist/amazon-bans-most...
https://www.bbc.com/news/technology-32251698
I bet there is more they could be doing, but you can probably never totally solve the problem.
This has been the norm in many industries back when Amazon was still selling books (and reviewers would also get them from the publisher).
It's commonplace for book publishers going back to at least the 1960's. I know this because my dad had many review copies of books.
I think disclouser is actually US law so if you are involved in these scams you might find yourself in legal trouble...
Typically they'll request you buy the product and then paypal you a refund once you've done the review.
Then, when contacting them, they told me they'd send me the money but to please write a review on amazon.
The thing is, I'd have written a 5 star review for that product otherwise since it is very good, but that feels a bit too iffy.
I'm on a few WeChat groups where the reps of different manufacturing firms constantly upload pictures of the newest products they sell on Amazon. For a 5 star review, I'll get a full refund either via Paypal or WeChat Pay.
Obviously they don't bother because it's really not in their interest.
I feel like the thing to do here is provide the actual review, with disclosures at the top and bottom saying "I was paid to write a 5 star review".
I hired packers and movers and once everything was done, they asked me to post a Google Maps & Yelp review to get $50 off.
Platform abuse is there everywhere, but do they go unnoticed is the question.
I guess it's because:
1. It's super simple to set up, and the short length forces you to be direct.
2. It's incredibly easy for sharing - so there's potential for things to go viral, fast. Good for customers, bad for companies. Hashtags are quite powerful, as anyone can use them - so if someone decides to block you or whatever, you can still reach through hashtags.
Likewise, I guess a lot of big companies are actively monitoring twitter for things related to them. Pretty easy to automate.
If this were true this would support claims of a monopoly position in the market, unfortunately antitrust laws as written today are unsuitable to address the problem adequately.
Product reviews are not seller-specific so fulfillment issues cannot be described there as they do not apply to all sellers. Seller issues can be posted in seller feedback, instead, which affects seller rating.
IOW, the product reviews must be something that the manufacturer did well/poorly and thus apply to all buyers, regardless of who is the seller.
That's why the separate seller-specific ratings exist for seller-specific issues.
Remember when it became well known what a terrible employer amazon are? So they paid staff to fake twitter post positive things about working at amazon? The only thing that will improve amazon's behavior is if they percieive a threat of losing their tax dodges due to political unpopularity.
See now all this looks a lot more to me like vested interest socialism and cronyism than anything resembling capitalism but I'm sure my socialist friends will view it as the opposite. Everyone is holding their nose at the sheer stench of it.
Whatever your cause without cleaning up the endemic, pervasive corruption leading to massive regulatory capture, that cause is lost.
What is “vested interest socialism?” Do you mean something like an uncompetitive firm propped up by the government?
It's not captitalism, it looks more to me like bad socialism. My socialist friends would say it's not remotely socialism it looks more like captialism and this is what always happens in captialism. Just about everyone says it stinks and needs fixing. Bezos doesn't. Murdoch doesn't. They say this is the best that can possibly be because everything else is worse, which is probably true with respect to their power and influence. I don't see it as true in any other dimension. It needs fixing. Someone will ride that desire to fix it to political power. I hope that person turns out to be a decent human being rather than a genuine facist which President Trump was not and is not, whatever else are his many faults.
crony socialism, crony capitalism. These are just not really so meaningful. Just call it corruption because that is what it is. Whether or not laws have been broken it is still corrupt. Whether the ideology of the government is socialist, capitalist or otherwise it is corrupt.
I'm not sure the most corrupt capitalist states can match the soviet union for the sheer scale and pervasiveness of corruption, for example. The worst corrupt capitalist reigimes don't seem to be able to match the scale and pervasiveness of environmental degradation seen behind the iron curtain when that came down. I think there's something in that.
They would find similar cards in most electronic accessories.
definitely legitimate
This wasn't something the vendor sent me after the fact. It was inside the sealed box.
So, you can probably imagine how strong your incentives are to get any positive review juice out there. What is shown in the tweet is actually against Amazon's terms[1] but there are more (and less) subtle ways to get what you need including things mentioned in comments around here and you really don't have that much of a choice if you want to stand out in the noise.
With all that being said, whatever you think of delivery related reviews for instance (especially in covid times which has added a lot of uncertainty to the whole thing), they hurt businesses exactly where it hurts. And that can be extended to negative reviews in general even when these are legitimate warnings for other potential buyers. Imagine now for a second that you rely on low volumes of orders, the number of potential genuine reviews is also low and with the Amazon thresholds you are therefore literally at the mercy of a few bad reviews without a cushion of positive reviews to fall on. So yeah there is a market for fake reviews, duh...
[1] not the best link but there is a screenshot showing the terms in the thread where it says that you can't ask for positive reviews or give something in exchange for it.. https://sellercentral.amazon.com/forums/t/new-asking-for-rev...